Fixed price · Fixed date · AI‑native

One person. The work of an entire team.

One product builder delivers what a team of eight to ten normally does. Ten years of seniority, AI tooling that multiplies it, and none of the ceremony in between. You buy a specified deliverable at a fixed price, not a rate card.

Start a project→ What is a product builder?
1
Builder, not a team
6wk
To the first working deliverable
0
Hours billed. Fixed price only.
01 — Manifesto

A product builder is not a developer.

A product builder is a senior of ten years or more who walks the whole path from business problem to working software that scales, holds up to scrutiny and can still be maintained a year later. They frame the problem, set the architecture, write the backend, frontend, iOS and Android, test it, document it and put it live. AI does not replace that experience, it multiplies it. The tooling is the instrument, the builder is the craftsman.

Discovery
Understands the business problem and turns it into a technical approach.
Design
Sets the functional and technical architecture, with scale, security, maintainability and performance included.
Development
The full stack. Backend through frontend, iOS and Android.
Delivery
Tests, documents and deploys, with no coordination overhead.
Stop coordinating. Start shipping.
Product Builders manifesto
02 — Why switch

Why one builder beats a team of ten.

Three things compound. The builder is a senior of ten years or more, so the judgment calls land the first time. AI tooling multiplies what that experience can produce in a day. And thirty to forty percent of a traditional team's capacity never reaches the product at all, lost to standups, planning, handoffs and waiting for one discipline to finish before the next can start. A product builder has no queue.

Traditional team of 8–10
One product builder
Product manager
Writes the brief, hands it over
The builder sets the approach
Product owner
Runs discovery, keeps the backlog
The builder runs discovery
Scrum master
Sprints, ceremonies, coordination
No sprints, nothing to coordinate
Frontend + backend
Two specialists, one handoff
One builder, the full stack
iOS + Android
Two more specialists
The same builder, both platforms
Architect
Reviews at the gate
The builder designs for scale, security, maintainability and performance
QA
A manual pass at sprint end
Automated tests, quality owned outright
Release manager
Coordinates the deploy window
The builder deploys
Coordination overhead
40% of capacity
None
Billing
Time and materials
Fixed price per deliverable
03 — Quality at speed

The speed, without the vibe-code risk.

The tooling that makes this fast is the same tooling that makes vibe-coding risky. The difference is the ten years of judgment sitting in front of it. You get the speed and the efficiency without inheriting code nobody can secure, audit or maintain. Security, GDPR and continuity come with the deliverable rather than as an extra line on the quote.

Security
Authentication, access control, dependency updates and secret handling, judged by someone who has run production systems for ten years.
GDPR
Data minimised by default, a lawful basis for whatever is kept, retention decided deliberately, processors under contract.
Deployment
We help you put it live on your own cloud, in the EU or the US. The hosting bill is yours and goes straight to the provider. Monitoring and maintenance afterwards is a separate arrangement.
Continuity
One builder is not a single point of failure. Predictable code, documentation, release notes, issues, epics and unit tests ship with the work, so another product builder can pick it up.
04 — In numbers
1M+
Users on the platform our builders work on daily
6wk
To the first working deliverable
40%
Of team capacity lost to coordination
Stray & Moe, Journal of Systems and Software, 2020
12mo
What a large IT firm quotes for the same build
05 — In practice

What the difference actually looks like.

Close is our own product, ten years of work and over a million users. Our builders build it, which is where this way of working was proven long before a client paid for it. Two deliveries from it below, each measured against what the same work took on the same codebase when a team did it.

Geolocation, seven languages, both platforms

Backend, frontend, a native bridge for iOS and Android, and seven translations. The kind of feature that normally needs a specialist per layer and someone to keep the layers from drifting apart.

As a team
3–6 weeks
One builder
One morning

A full iOS and Android release

Both native platforms shipped together, from change to store. Most of the traditional cost is not the code, it is holding two mobile teams to the same schedule.

As a team
Several weeks
One builder
One day
06 — How it works

First deliverable in six weeks.

Scope
We sit with the people who actually have the problem. No discovery phase billed as a project of its own. Within days you have it in writing.
Price
Every deliverable is specified and priced before we start. No open‑ended invoice, no reconciliation at the end.
Build
One builder takes it from architecture to production. Documentation is part of the deliverable, not a follow‑up quote.
Hand over
Working software, complete documentation, and a codebase your own team can maintain. Or we keep maintaining it, under its own agreement.
07 — Who hires us
· 01
★ Most of our work
Builds that would go to a large IT firm
Ten to fifteen people, twelve months, and 40% of the capacity going to coordination. You commit the budget before anything runs, and see almost no working software until month four. We quote the same scope as a sequence of fixed‑price deliverables, have the first one running in week six, and let you stop after any one of them.
· 02
Projects stuck on the backlog
Good ideas that never move, not because they lack value but because nobody is free. An internal tool, a customer portal, an automation that has been on the list for years.
· 03
Founders without a tech team
You need something real before you can raise, hire or sell. A specified deliverable at a fixed price is easier to fund than an open-ended build, and one builder takes it from idea to live.
· 04
Product builders
Ten years of broad development experience, a GitHub history you actually use, and a recent AI project you can show us. We are hiring.
08 — Get started

They bill for time. We deliver a result.

Send us the project that keeps sliding down the backlog. You get a scope, a fixed price and a date, not a rate card. We respond within one working day.

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